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~subject:"1997-2010"
~subject:"Ballsport"
~type_genre:"Case study"
~type_genre:"Conference paper"
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Search: subject_exact:"Celebrity-Werbung"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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