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~subject:"2001-2007"
~subject:"Brand name products"
~type_genre:"Bibliographie"
~type_genre:"Sammlung"
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2001-2007
Brand name products
Brand management
13
Markenführung
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Markenpolitik
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Marketing
4
Unternehmen
4
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
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Product management
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Produktmanagement
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Time
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United States
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Wettbewerb
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Zeit
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2004-2007
1
Absatz
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Affektive Bindung
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Bargaining theory
1
Bekleidungsindustrie
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Biography
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Brand
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Brand equity
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Brand extension
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Field, Peter
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Hong, Gee Hee
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Nadeau, Raymond A.
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Pringle, Hamish
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Roberts, Kevin W. S.
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USB Cologne (EcoSocSci)
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ECONIS (ZBW)
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Essays on price dynamics
Hong, Gee Hee
-
2012
Persistent link: https://www.econbiz.de/10011818559
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2
Brand immortality : how brands can live long and prosper
Pringle, Hamish
;
Field, Peter
-
2008
Persistent link: https://www.econbiz.de/10004925157
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3
Living brands : collaboration + innovation = customer fascination
Nadeau, Raymond A.
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2007
Persistent link: https://www.econbiz.de/10004875849
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4
Lovemarks : the future beyond brands
Roberts, Kevin W. S.
-
2005
-
2. ed., expanded ed.
Persistent link: https://www.econbiz.de/10004846652
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