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~subject:"2001-2007"
~subject:"Consumer behaviour"
~type_genre:"Bibliographie"
~type_genre:"Sammlung"
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2001-2007
Consumer behaviour
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2004-2007
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ECONIS (ZBW)
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
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2
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
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3
Essays on price dynamics
Hong, Gee Hee
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2012
Persistent link: https://www.econbiz.de/10011818559
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4
Three essays on consideration sets
Terech, Andres
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2004
Persistent link: https://www.econbiz.de/10003946475
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