//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"A general theory of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Ansary, Adel I. el"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
A general theory of marketing
Distribution channel
8
Vertriebsweg
8
Absatzweg
7
Marketing
7
Marketingmanagement
7
Marketing management
6
Theorie
6
Theory
6
Marketing theory
3
Marketingtheorie
3
Confidence
2
E-commerce
2
Electronic Commerce
2
Internet marketing
2
Marketing systems
2
Online-Marketing
2
Social relations
2
Soziale Beziehungen
2
USA
2
United States
2
Vertikales Marketing
2
Vertrauen
2
Vertriebsorganisation
2
Austauschtheorie
1
B-to-B-Marketing
1
Behaviour
1
Betriebswirtschaftliche Einführungsschrift
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Branding
1
Broadened marketing
1
Broadening marketing
1
Broadening of marketing
1
Business-to-business marketing
1
Competition
1
Consumer behaviour
1
Cooperation
1
Corporate culture
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ansary, Adel I. el-
1
Kotler, Philip
1
Lazer, William
1
Shaw, Eric H.
1
Published in...
All
AMS review : official publication of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->