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Search: "Hruschka, Harald"
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Hruschka, Harald
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Journal of business economics : JBE
4
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ECONIS (ZBW)
15
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1
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
2
Evaluating marketing allocation and pricing rules by Monte-Carlo simulation
Gahler, Daniel
-
2020
Persistent link: https://www.econbiz.de/10012315831
Saved in:
3
Resource allocation heuristics for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
-
2016
Persistent link: https://www.econbiz.de/10011576528
Saved in:
4
Multicategory purchase incidence models for partitions of product categories
Hruschka, Harald
- In:
Journal of forecasting
36
(
2017
)
3
,
pp. 230-240
Persistent link: https://www.econbiz.de/10011729245
Saved in:
5
A Monte Carlo study of design-generating algorithms for the latent class mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
39
(
2017
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10011761306
Saved in:
6
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
7
A Monte Carlo study of design procedures for the semi-parametric mixed logit model
Falke, Andreas
;
Hruschka, Harald
- In:
Review of marketing science
14
(
2016
)
1
,
pp. 21-67
Persistent link: https://www.econbiz.de/10011555175
Saved in:
8
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
9
Wirksamkeit der Marketinginstrumente
Hruschka, Harald
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 517-538)
.
2007
Persistent link: https://www.econbiz.de/10003510517
Saved in:
10
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
Saved in:
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