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~subject:"Abnormal return"
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Abnormal return
Corporate Social Responsibility
12
Corporate social responsibility
12
Corporate social advocacy
9
Social advocacy
9
Consumer behaviour
5
Konsumentenverhalten
5
Public relations
4
corporate social advocacy
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Öffentlichkeitsarbeit
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Beziehungsmarketing
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Boycotts
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Brand image
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Brand management
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Bürgerbeteiligung
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Corporate social advocacy (CSA)
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Großbritannien
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Markenführung
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Markenimage
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Relationship marketing
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Services for
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social advocacy
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COVID-19
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Confidence
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Content analysis
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Event study
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Malaysia
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Signalling
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Signalling effect
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Social Web
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Social advocacy--Great Britain.
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Social web
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Sozialdienst
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USA
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United States
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Vertrauen
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brand loyalty
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citizen participation
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English
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Afego, Pyemo N.
2
Alagidede, Imhotep P.
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Alagidede, Imhotep Paul
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Journal of Capital Markets Studies
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Journal of capital markets studies
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EconStor
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1
What does corporate
social
advocacy
signal? Evidence from boycott participation decisions
Afego, Pyemo N.
;
Alagidede, Imhotep P.
- In:
Journal of Capital Markets Studies
(
2021
)
forthcoming
campaign. Also, the sample size is limited and restricted to US stocks. The signalling value of corporate
social
advocacy
…
Persistent link: https://www.econbiz.de/10012490089
Saved in:
2
What does corporate
social
advocacy
signal? : Evidence from boycott participation decisions
Afego, Pyemo N.
;
Alagidede, Imhotep Paul
- In:
Journal of capital markets studies
5
(
2021
)
1
,
pp. 49-68
campaign. Also, the sample size is limited and restricted to US stocks. The signalling value of corporate
social
advocacy
…
Persistent link: https://www.econbiz.de/10012625034
Saved in:
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