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Rao, Vithala R.
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The journal of business : B
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Princing research in marketing: the statte of the art
Rao, Vithala R.
- In:
The journal of business : B
57
(
1984
)
1/2
,
pp. 39-60
Persistent link: https://www.econbiz.de/10003658156
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