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Acquisition strategies
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Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management
Singh, Shweta
;
Murthi, B.P.S.
;
Steffes, Erin
- In:
European Journal of Operational Research
224
(
2013
)
2
,
pp. 425-434
(RALTV). We use the RAR metric to understand the effectiveness of different modes of acquisition, and of
retention
strategies
…
Persistent link: https://www.econbiz.de/10010588357
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