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Sport-related branded entertainment
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brand love
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branded entertainment
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content marketing
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self-expressiveness of brands
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Magano, José
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Pereira, Cláudia
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Silva, Cláudia Sousa e
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International journal of managing projects in business
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The value of project management to competitiveness : key factors from a holistic and practical perspective
Silva, Cláudia Sousa e
;
Pereira, Cláudia
;
Magano, José
- In:
International journal of managing projects in business
16
(
2023
)
1
,
pp. 67-91
Persistent link: https://www.econbiz.de/10014339554
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