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Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Lee, Hyun Joung
;
Lee, Doo-hee
;
Taylor, Charles Raymond
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 213-227
Persistent link: https://www.econbiz.de/10009409559
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