//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Ad Auctions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"programmatic advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Ad Auctions
Advertising
10
Werbung
10
Advertising effects
8
Online-Marketing
8
Werbewirkung
8
Internet marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Programmatic advertising
6
Programmatic Advertising
5
Data protection
4
Datenschutz
4
programmatic advertising
4
Experiment
2
Internet
2
Privacy
2
field experiment
2
real-time bidding
2
Ad relevance
1
Adblockers
1
Advertising Effectiveness
1
Advertising Personalization
1
Anreiz
1
Artificial intelligence
1
Auction theory
1
Auktionstheorie
1
Bannerwerbung
1
Concept Map
1
Consumer Attention
1
Content Marketing
1
Cookies
1
Customer Journey Ansätze
1
Digital Advertising
1
Digital marketing
1
Digitale Werbung
1
Digitaler Journalismus
1
Digitales Marketing
1
Einzelhandel
1
Eye Tracking
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Language
All
English
1
Author
All
Frick, Thomas Walter
1
Published in...
All
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The implications of advertising personalization for firms, consumers, and ad platforms
Frick, Thomas Walter
-
2018
Persistent link: https://www.econbiz.de/10012111629
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->