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Ad processing
Consumer behaviour
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Advertising effects
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psychological distance
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self-brand connections
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1987-2005
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Kim, Dong Hoo
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Lee, So Young
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International journal of advertising : the review of marketing communications
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Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young
;
Yoo, Chan Yun
;
Kim, Dong Hoo
;
Sung, Yoon Hi
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
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