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~subject:"Advertisement model body size"
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Advertisement model body size
Fashion
6
Fashion leadership
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Consumer behaviour
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Bekleidungsindustrie
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Clothing industry
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Moderated quadratic relationships
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Textile distribution
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Textilhandel
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brand prestige
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expressive to brands
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face consciousness
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fashion leadership
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public self-consciousness
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Advertising effects
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Bekleidung
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Janssen, Denise
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Janssen, Denise M.
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Paas, Leonard J.
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Marketing Letters
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise
;
Paas, Leonard
- In:
Marketing Letters
25
(
2014
)
2
,
pp. 167-177
effect of consumers’
fashion
leadership
on this quadratic relationship, proposing that this moderation may shift the optimum …
Persistent link: https://www.econbiz.de/10010867838
Saved in:
2
Moderately thin advertising models are optimal, most of the time : moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise M.
;
Paas, Leonard J.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10010367214
Saved in:
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