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~subject:"Advertising"
~subject:"Brand"
~subject:"Digitale Plattform"
~type:"book"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Brand
Digitale Plattform
Online-Marketing
3,845
Internet marketing
3,669
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1,214
Social web
1,214
Electronic Commerce
694
Consumer behaviour
637
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637
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557
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509
Internet
508
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482
Advertising effects
478
Marketing
431
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393
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393
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393
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379
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297
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293
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291
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290
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280
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279
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243
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242
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236
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235
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192
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189
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189
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176
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152
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150
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147
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139
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126
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116
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116
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Tucker, Catherine E.
10
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9
Bergemann, Dirk
8
Wilbur, Kenneth C.
7
Yang, Yanwu
7
Jerath, Kinshuk
6
Usman, Osly
6
Alleman, James H.
5
Calvano, Emilio
5
Greenwood, Jeremy
5
Lewis, Randall A.
5
Athey, Susan
4
Chintagunta, Pradeep K.
4
Decarolis, Francesco
4
Dinerstein, Michael
4
Einav, Liran
4
Ghose, Anindya
4
Johnson, Garrett A.
4
Levin, Jonathan
4
Motta, Massimo
4
Narayanan, Sridhar
4
Peitz, Martin
4
Quinn, Martin
4
Seiler, Stephan
4
Simonov, Andrey
4
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4
Waldfogel, Joel
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Zeng, Daniel Dajun
4
Abhishek, Vibhanshu
3
Adeola, Ogechi
3
Brynjolfsson, Erik
3
Chiou, Lesley
3
Cong, Lin William
3
Cornière, Alexandre de
3
D'Annunzio, Anna
3
Eisend, Martin
3
Fridgeirsdottir, Kristin
3
Gao, Ting
3
Geradin, Damien
3
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3
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National Bureau of Economic Research
15
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6
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3
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3
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
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1
Books on Demand GmbH <Norderstedt>
1
Edward Elgar Publishing
1
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1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Faktenkontor <Hamburg>
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
International Electronic Publishing Research Centre
1
NET Institute
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
School of Management, Yale University
1
Shaker Verlag
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
ibidem-Verlag
1
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NBER working paper series
15
Discussion papers / CEPR
14
CESifo working papers
10
NBER Working Paper
7
Springer eBook Collection
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
SpringerLink / Bücher
6
Cowles Foundation discussion paper
5
International journal of internet marketing and advertising : IJIMA
5
Simon Business School working paper
5
Stanford University Graduate School of Business research paper
5
European Advertising Academy
4
Research
4
Working papers / TSE : WP
4
CESifo Working Paper
3
Columbia Business School Research Paper
3
Critical explorations
3
Department of Economics discussion paper series / University of Oxford
3
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3
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3
NET Institute Working Paper
3
TILEC Discussion Paper
3
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3
Working paper series / Department of Economics, University of Missouri-Columbia
3
essentials
3
Advances in advertising research
2
Business Analytics
2
Cowles Foundation Discussion Paper
2
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2
Forthcoming at Marketing Science
2
Houghton Mifflin Adviser in Marketing
2
IESE Business School Working Paper
2
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Management for Professionals
2
Palgrave Studies of Public Sector Management in Africa
2
Premier reference source
2
Research paper
2
Simon Business School Working Paper
2
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Source
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ECONIS (ZBW)
622
RePEc
2
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611
Advertising by radio
Dunlap, Orrin E.
-
1929
Persistent link: https://www.econbiz.de/10002102769
Saved in:
612
Sources of published advertising research
Advertising Research Foundation
-
1960
Persistent link: https://www.econbiz.de/10002106017
Saved in:
613
Advertising by the States
The Council of State Governments
-
1948
-
Third edition
Persistent link: https://www.econbiz.de/10001687047
Saved in:
614
Advertising : mass communication in marketing
Littlefield, James E.
;
Kirkpatrick, C. A.
-
1970
-
3. ed
Persistent link: https://www.econbiz.de/10001893109
Saved in:
615
Effect of an advertising campaign on hot cocoa consumption
Clarke, James Harris
-
1969
Persistent link: https://www.econbiz.de/10002004965
Saved in:
616
Subject heasdings in advertising marketing and communications media
Christianson, Elin B.
;
Strable, Edward G.
-
1964
Persistent link: https://www.econbiz.de/10002012023
Saved in:
617
A career in advertising
Davis, Martyn P.
-
1963
Persistent link: https://www.econbiz.de/10002053702
Saved in:
618
Advertisements in court
Braum, John
-
1965
Persistent link: https://www.econbiz.de/10001937501
Saved in:
619
Advertising media
Brennen, Ed
-
1951
Persistent link: https://www.econbiz.de/10001950197
Saved in:
620
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
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