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~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
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Search: subject_exact:"Impact of advertising"
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Advertising
Brand image
Advertising effects
72
Werbewirkung
72
Deutschland
20
Germany
20
Brand management
17
Markenführung
17
Internet marketing
15
Online-Marketing
15
Werbung
15
Consumer behaviour
12
Konsumentenverhalten
12
Theorie
11
Theory
11
Markenimage
10
Marketing management
10
Marketingmanagement
10
Marketing
9
Psychology of advertising
8
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8
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6
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6
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6
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5
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4
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Markenartikel
4
Neuroeconomics
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Neuroökonomie
4
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4
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Television advertising
4
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Bauer, Hans H.
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Terlutter, Ralf
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1
Amblee, Naveen
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1
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1
Bui, Tung
1
Calabuig Moreno, Ferran
1
Calder, Bobby J.
1
Caumont, Daniel
1
Chen, Yimiao
1
Crespo Hervás, Josep
1
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1
Danaher, Peter J.
1
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1
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1
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1
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1
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Marchand, André
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Meitz, Tino Georg Konrad
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1
Reinartz, Werner J.
1
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1
Samak, Michael
1
Schierl, Thomas
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Soliman, Dalia Mohammad
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Stokburger, Gregor
1
Tellis, Gerard J.
1
Tropp, Jörg
1
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Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
J. L. Kellogg Graduate School of Management
1
Springer Fachmedien Wiesbaden
1
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SpringerLink / Bücher
2
Engaging consumers through branded entertainment and convergent media
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
Journal of advertising research
1
Journal of marketing research : JMR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of vacation marketing : an international journal
1
Notes et études documentaires
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in consumer behavior
1
Schriftenreihe des Verbraucherzentrale-Bundesverbandes zur Verbraucherpolitik
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ECONIS (ZBW)
23
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Werbung und Sponsoring in der Schule
Mackert, Hildegard
(
revision
)
-
2006
Persistent link: https://www.econbiz.de/10013436833
Saved in:
22
Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect
DeRosia, Eric David
-
2003
Persistent link: https://www.econbiz.de/10003564760
Saved in:
23
La publicité : théories, acteurs et méthodes
Vernette, Eric
(
ed.
);
Caumont, Daniel
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10013287051
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