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~subject:"Advertising"
~subject:"Brand image"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Celebrity endorsement"
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Advertising
Brand image
Celebrity endorsement
15
Celebrity-Werbung
15
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5
Werbewirkung
5
Athletes
3
Brand management
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ERIM report series research in management
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Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame
Stallen, Mirre
;
Smidts, Ale
;
Rijpkema, Mark
;
Smit, Gitty
; …
-
2009
Persistent link: https://www.econbiz.de/10008664793
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Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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