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~subject:"Advertising"
~subject:"Competition"
~subject:"Presseverlag"
~subject:"United States"
~type_genre:"Case study"
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Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
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1
Vom Zeitungsverlag zum Medienhaus : Geschäftsmodelle in Zeiten der Medienkonvergenz
Breyer-Mayländer, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010457111
Saved in:
2
Building relationships for survival : coping media industry dynamics
Mejtoft, Thomas
- In:
Field guide to case study research in …
,
(pp. 39-59)
.
2014
Persistent link: https://www.econbiz.de/10011413702
Saved in:
3
The strategic challenge of continuous change in multi-platform media organizations : a strategy-as-practice perspective
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Villi, Mikko
- In:
JMM : the international journal on media management
16
(
2014
)
3/4
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010481897
Saved in:
4
Axel Springer in 2014 : strategic leadership of the digital media transformation
Luther, Jason
;
Burgelman, Robert A.
;
Siegel, Robert E.
-
Stanford University / Graduate School of Business
-
2014
Persistent link: https://www.econbiz.de/10011446308
Saved in:
5
Verantwortung von Medienunternehmen aus Perspektive der ökonomischen Ethik
Erdmann, Hans-Christian
-
2012
Persistent link: https://www.econbiz.de/10009552597
Saved in:
6
Medien als Chance und Risiko : Eine Untersuchung zum Verhältnis von Wirtschaftsunternehmen und Medienorganisationen
Perrin, Irène
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10013441300
Saved in:
7
Reader's digest association : debt or equity?
White, Susan S.
- In:
Journal of financial education
35
(
2009
)
1
,
pp. 177-190
Persistent link: https://www.econbiz.de/10003835220
Saved in:
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