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~subject:"Advertising"
~subject:"Competition"
~subject:"Presseverlag"
~subject:"United States"
~type_genre:"Glossar enthalten"
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Media economics : understanding markets, industries and concepts
Albarran, Alan B.
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2002
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2. ed.
Persistent link: https://www.econbiz.de/10001686717
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Understanding mass communication
DeFleur, Melvin L.
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Dennis, Everette E.
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1985
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2. ed
Persistent link: https://www.econbiz.de/10000718940
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