//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
~subject:"Entrepreneurship"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Celebrity-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Entrepreneurship
Celebrity endorsement
6
Celebrity-Werbung
6
Advertising effects
4
Brand image
4
Markenimage
4
Werbewirkung
4
Brand management
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenführung
3
Brand
2
Markenartikel
2
Personality psychology
2
Personality trait
2
Persönlichkeitsmerkmal
2
Persönlichkeitspsychologie
2
celebrity endorsement
2
Advertisement
1
Agrarpolitik
1
Agricultural policy
1
Associations
1
Attributions
1
Behavioral decision making
1
Brand awareness
1
Branding
1
Decision
1
Decision theory
1
Endorsers
1
Entrepreneurship approach
1
Entscheidung
1
Entscheidungstheorie
1
Indonesia
1
Indonesien
1
Internet marketing
1
Motivation
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Conference paper
Article in journal
106
Aufsatz in Zeitschrift
106
Aufsatz im Buch
6
Book section
6
Conference proceedings
2
Graue Literatur
2
Hochschulschrift
2
Konferenzbeitrag
2
Konferenzschrift
2
Non-commercial literature
2
Thesis
2
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
2
Author
All
Dobryagina, Natalia
1
Rasolofoarison, Dina
1
Russell, Cristel Antonia
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
The European journal of finance
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Agricultural entrepreneurship fostering from behavioral decision theory perspective : celebrity branding impact on financial and non-financial motivation
Dobryagina, Natalia
- In:
The European journal of finance
29
(
2023
)
13
,
pp. 1538-1554
Persistent link: https://www.econbiz.de/10014384836
Saved in:
2
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->