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~subject:"Advertising"
~subject:"Online-Marketing"
~type_genre:"Conference paper"
~type_genre:"Market information"
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International journal of advertising : the quarterly review of marketing communications
2
Conference proceedings trends in business communication 2016
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ECONIS (ZBW)
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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2
Marketing aspects in the game design process of free-to-play mobile games
Winter, Felix
- In:
Conference proceedings trends in business communication 2016
,
(pp. 189-197)
.
2017
Persistent link: https://www.econbiz.de/10011620193
Saved in:
3
Transferring game attitudes to the brand : persuasion from age 6 to 14
Neyens, Evy
;
Smits, Tim
;
Boyland, Emma
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 724-742
Persistent link: https://www.econbiz.de/10011799705
Saved in:
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