//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Bang, Hye Jin"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
6
Werbewirkung
6
Werbung
5
Brand image
2
Brand management
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
2
Brand
1
Brand disclosure timing
1
Brand prominence
1
Branded entertainment video
1
Cognition
1
Computerspiel
1
Construal level theory
1
Content sharing
1
Erwartungsbildung
1
Expectancy violations
1
Expectation formation
1
Factor analysis
1
Faktorenanalyse
1
Freizeitwirtschaft
1
Group-emotion
1
Hedonic price index
1
Hedonischer Preisindex
1
Kognition
1
Leisure industries
1
Low-cost strategy
1
Markenartikel
1
Marketing management
1
Marketingmanagement
1
Media multitasking
1
Media usage
1
Mediennutzung
1
Meinung
1
National culture
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Bang, Hye Jin
5
Choi, Dongwon
3
Baek, Tae Hyun
1
Evans, Nathaniel J.
1
Kim, Kacy K.
1
Kim, Yeonshin
1
King, Karen Whitehill
1
Oh, Sang Do
1
Yoo, Jinnie Jinyoung
1
Yoon, Sukki
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
1
Journal of promotion management : innovations in planning and applied research
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of media multitasking on ad memory : the moderating role of program-induced engagement and brand familiarity
Bang, Hye Jin
;
King, Karen Whitehill
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 994-1023
Persistent link: https://www.econbiz.de/10012650616
Saved in:
2
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
Saved in:
3
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
4
Extending expectancy violations theory to multiplayer online games : the structure and effects of expectations on attitude toward the advertising, attitude toward the brand, and pu...
Evans, Nathaniel J.
;
Bang, Hye Jin
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 589-608
Persistent link: https://www.econbiz.de/10012179047
Saved in:
5
The carryover effect of national identity activation on consumers' evaluations of ads with patriotic appeals
Bang, Hye Jin
;
Yoo, Jinnie Jinyoung
;
Choi, Dongwon
- In:
Journal of business research : JBR
79
(
2017
),
pp. 66-78
Persistent link: https://www.econbiz.de/10011745144
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->