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Journal of advertising : official publication of the American Academy of Advertising
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Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
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