Fiorillo, Fabio; LILLA, Marco; STAFFOLANI, Stefano - Dipartimento di Scienze Economiche e Sociali, Facoltà … - 2013
This paper presents a general equilibrium model where rms producing the consumption good in an oligopolistic market purchase advertising in order to increase their market shares. The model aims to evaluate the general equilibrium consequences of such a behaviour. It analyses the eects of a...