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IIM Bangalore Research Paper
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Technology operation management : TOM ; official publication of the Society of Operations Management
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Optimal Pricing and Advertising Policies for Bottom of Pyramid Markets : An Analytical Approach
Swami, Sanjeev
-
2012
Persistent link: https://www.econbiz.de/10013102687
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Optimal pricing and advertising policies for bottom of pyramid markets : an analytical approach
Swami, Sanjeev
;
Tirupati, Devanath
- In:
Technology operation management : TOM ; official …
3
(
2012
)
1/2
,
pp. 32-49
Persistent link: https://www.econbiz.de/10010248549
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