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Advertising
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
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"I owe my life to the kind individual who called the helpline" : exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention...
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 704-730
Persistent link: https://www.econbiz.de/10012200314
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2
Can divine intervention aid in domestic violence prevention? : an analysis of bystanders' advertising attitudes and reporting intentions in India
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Pookulangara, …
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011875315
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