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~subject:"Advertising"
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Search: subject:"brand positioning"
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Advertising
Brand management
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84
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74
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57
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57
Brand positioning
46
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38
brand positioning
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34
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9
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Heuvel, Jauke van den
1
Hornikx, Jos
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Huang, Xun Irene
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Janssen, Anne
1
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1
Li, Xiuping
1
Mayer, James Mark
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Peev, Plamen
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International marketing review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of global marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
4
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1
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
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2
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
3
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and
brand
positioning
fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
4
"Seeing" the social roles of brands : how physical positioning influences brand evaluation
Huang, Xun Irene
;
Li, Xiuping
;
Zhang, Meng
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
4
,
pp. 509-514
Persistent link: https://www.econbiz.de/10010210165
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