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~subject:"Advertising"
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Search: subject:"irony"
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Advertising
irony
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Health marketing quarterly
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Effects of ironic advertising on consumers' attention, involvement and attitude
Kim, Taemin
;
Kim, Okhyun
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 53-67
Persistent link: https://www.econbiz.de/10011852912
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2
It's no laughing matter : an exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages
Iles, Irina Alexandra
;
Nan, Xiaoli
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 187-201
Persistent link: https://www.econbiz.de/10011744221
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3
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and
irony
in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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