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~subject:"Advertising effects"
~subject:"Bernhard Vogel"
~subject:"Corporate conversion"
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Advertising effects
Bernhard Vogel
Corporate conversion
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Rutz, Michael
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Rutz, Oliver J.
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Trusov, Michael
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Beckmann, Christopher
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Bucklin, Randolph E.
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Vogel, Bernhard
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Treuhand und Revision : Jahrbuch ...
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ECONIS (ZBW)
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Klares Ziel und langer Atem : Bernhard Vogel - Brückenbauer zwischen Ost und West
Beckmann, Christopher
-
2017
Persistent link: https://www.econbiz.de/10011749245
Saved in:
2
Die Umwandlung einer GmbH in eine Aktiengesellschaft bei kleineren und mittleren Unternehmen (KMU)
Rutz, Michael
- In:
Treuhand und Revision : Jahrbuch ...
(
2012
),
pp. 93-118
Persistent link: https://www.econbiz.de/10009531316
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3
Zooming in on paid search ads : a consumer-level model calibrated on aggregated data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-800
Persistent link: https://www.econbiz.de/10009384017
Saved in:
4
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
Saved in:
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