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~subject:"Advertising effects"
~subject:"Einzelhandel"
~subject:"Event marketing"
~subject:"Marketingmanagement"
~subject:"Product design"
~type_genre:"Arbeitspapier"
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Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
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Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
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2009
Persistent link: https://www.econbiz.de/10003911151
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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja
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Meyer, Judith
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2003
Persistent link: https://www.econbiz.de/10001744490
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