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~subject:"Advertising effects"
~subject:"Emotion"
~subject:"Vertrauen"
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Search: subject_exact:"Virales Marketing"
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Advertising effects
Emotion
Vertrauen
Virales Marketing
4,772
Viral marketing
4,760
Konsumentenverhalten
2,661
Consumer behaviour
2,660
Social Web
2,164
Social web
2,163
Online-Marketing
1,715
Internet marketing
1,707
Online-Handel
865
Online retailing
864
Beziehungsmarketing
661
Relationship marketing
659
Kundenzufriedenheit
582
Customer satisfaction
581
Electronic Commerce
469
E-commerce
460
Brand image
413
Markenimage
413
Brand management
404
Markenführung
404
Dienstleistungsqualität
368
Service quality
368
Personalization
269
Personalisierung
267
Werbewirkung
259
Soziales Netzwerk
256
Confidence
247
Social network
246
social media
245
Social media
225
Hotel industry
223
Hotellerie
223
Data Mining
212
Data mining
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Internet
212
eWOM
209
word of mouth
204
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615
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Yin, Dezhi
6
Zhang, Han
6
Dwivedi, Yogesh Kumar
5
Loureiro, Sandra Maria Correia
5
Usman, Osly
5
Fossen, Beth L.
4
Furner, Christopher P.
4
Huh, Jisu
4
Sparks, Beverley
4
Tang, Liang
4
Amblee, Naveen
3
Balaji, M. S.
3
Berger, Jonah
3
Bigné Alcañiz, J. Enrique
3
Bilgihan, Anil
3
Bond, Samuel D.
3
Duan, Wenjing
3
Esmaeilpour, Majid
3
Filieri, Raffaele
3
Ghosh, Tathagata
3
Hosanagar, Kartik
3
Hwang, Jinsoo
3
Kareklas, Ioannis
3
Kim, Hyejin
3
Kim, Wonjoon
3
King, Karen Whitehill
3
Li, Hengyun
3
Lok, Peter
3
Lu, Susan Feng
3
Milkman, Katherine L.
3
Panwar, Avinash
3
Pinho, José Carlos
3
Rathore, Sumangla
3
Rocklage, Matthew D.
3
Rui, Huaxia
3
Septianto, Felix
3
Shareef, Mahmud Akhter
3
Soares, Ana Maria
3
Song, Reo
3
Tellis, Gerard J.
3
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Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Technische Universität Dresden
1
Universität Bayreuth
1
Universität Bremen
1
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Journal of business research : JBR
26
Journal of retailing and consumer services
22
International journal of hospitality management
16
Journal of marketing communications
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Tourism management : research, policies, practice
13
Psychology & marketing
12
International journal of internet marketing and advertising : IJIMA
11
European journal of marketing : EJM
10
Journal of advertising research
10
Journal of promotion management : innovations in planning and applied research
10
The journal of product & brand management
10
International journal of advertising : the review of marketing communications
9
International journal of contemporary hospitality management
9
Journal of internet commerce
9
Journal of travel and tourism marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
International journal of advertising : the quarterly review of marketing communications
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information systems research : ISR
6
The international review of retail, distribution and consumer research
6
Cogent business & management
5
International journal of consumer studies
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of management information systems : JMIS
5
Journal of marketing
5
Journal of marketing research
5
International journal of business information systems : IJBIS
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international consumer marketing
4
Journal of marketing research : JMR
4
The journal of services marketing
4
Tourism management perspectives : TMP
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
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ECONIS (ZBW)
688
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91
The anatomy of viral advertising : a content analysis of viral advertising from the elaboration likelihood model perspective
Segev, Sigal
;
Fernandes, Juliana
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 125-154
Persistent link: https://www.econbiz.de/10013483018
Saved in:
92
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
93
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
94
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
95
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
96
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
97
Islamic bank customer satisfaction, trust, loyalty and word of mouth : the CREATOR model
Khan, Sadia Mehfooz
;
Ali, Muhammad
;
Puah, Chin-Hong
; …
- In:
Journal of Islamic accounting and business research
14
(
2023
)
5
,
pp. 740-766
Persistent link: https://www.econbiz.de/10014313138
Saved in:
98
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
99
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
100
Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention
Asada, Akira
;
Yan, Meimei
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10014315787
Saved in:
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