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~subject:"Advertising effects"
~subject:"Film industry"
~subject:"Welt"
~type_genre:"Bibliografie"
~type_genre:"Konferenzbeitrag"
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ECONIS (ZBW)
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How should durable goods firms combine online and mass media advertisements to promote sales?
Fujisawa, Chieko
;
Kasuga, Norihiro
-
2021
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which escalates consumers' willingness to purchase goods...
Persistent link: https://www.econbiz.de/10012805746
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2
[Working paper] Impact of media form on the perceived image of the television news media in the age of media convergence : the 14th International Telecommunications Society (ITS) A...
Cheng, John W.
;
Mitomo, Hitoshi
-
2017
The aim of this study is to investigate the impact of media form on audiences' perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms - television and smartphone, and examines their effects on the perceived brand...
Persistent link: https://www.econbiz.de/10011756836
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3
MA
Arbeitsgemeinschaft Media-Analyse
;
Media-Micro-Census …
-
Frankfurt am Main : Arbeitsgemeinschaft Media-Analyse …
;
…
-
1987 - 2017
Persistent link: https://www.econbiz.de/10000359667
Saved in:
4
How free media protects energy infrastructure?
Polivin, Oleg
- In:
Peace economics, peace science and public policy
21
(
2015
)
4
,
pp. 523-540
Persistent link: https://www.econbiz.de/10011591400
Saved in:
5
The global media : the new missionaries of corporate capitalism
Herman, Edward S.
;
McChesney, Robert Waterman
-
1997
Persistent link: https://www.econbiz.de/10013484533
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6
The audiovisual services sector in the GATS negotiations
Messerlin, Patrick A.
;
Siwek, Stephen E.
;
Cocq, Emmanuel
-
2004
Persistent link: https://www.econbiz.de/10001803838
Saved in:
7
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
8
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers, advertising, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
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