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~subject:"Advertising effects"
~type_genre:"Book section"
~type_genre:"Einführung"
~type_genre:"Guidebook"
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Advertising effects
Werbemittel
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Promotional materials
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Innovation und Absatz
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Advertising : principles & practice
Moriarty, Sandra E.
;
Mitchell, Nancy
;
Wells, William
-
2009
-
8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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Die Wirkungen von Warenproben
Gedenk, Karen
- In:
Innovation und Absatz
,
(pp. 89-109)
.
1999
Persistent link: https://www.econbiz.de/10001428002
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