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~subject:"Advertising effects"
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Journal of promotion management : JPM
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Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
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2
Source credibility in attorney advertisements
Amyx, Douglas
;
Bristow, Dennis
;
Robb, Jeffrey
- In:
Services marketing quarterly
30
(
2009
)
4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10003900842
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