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Advertising effects
Bekleidungsindustrie
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Consumer behaviour
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USA
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Wray, Anja Zurcher
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Journal of fashion marketing and management
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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