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Investigating the impact of coercive exposure on web-advertisement performance : focusing on the mediating role of advertisement fit
Kang, Inwon
;
He, Xue
;
Ma, Ilhwan
- In:
International journal of market research
64
(
2022
)
1
,
pp. 69-88
Persistent link: https://www.econbiz.de/10012794299
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