//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Lwin, May O."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Consumer behaviour
10
Konsumentenverhalten
9
USA
8
United States
8
Data protection
5
Datenschutz
5
Advertising
4
Internet marketing
4
Online-Marketing
4
Werbewirkung
4
Werbung
4
Children
3
Eating habit
3
Ernährung
3
Ernährungsverhalten
3
Food
3
Gesundheit
3
Health
3
Kinder
3
Lebensmittel
3
Nutrition
3
Perception
3
Wahrnehmung
3
Aromastoff
2
Brand image
2
Business ethics
2
Claims
2
EU countries
2
EU-Staaten
2
Eltern
2
Ernährungsindustrie
2
Flavour
2
Food industry
2
Food packaging
2
Food safety
2
Health literacy
2
Health perceptions
2
Information behaviour
2
Informationsverhalten
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Lwin, May O.
4
Yee, Andrew Z. H.
2
Cayabyab, Ysa Marie
1
Kee, Kalya M.
1
Lalwani, Ashok K.
1
Lam, Jocelin Y.
1
Lau, Jerrald
1
Ling, Pee Beng
1
Malik, Shelly
1
Ng, Janelle S.
1
Shin, Wonsun
1
Stanaland, Andrea J. S.
1
Vijaya, K.
1
Williams, Jerome D.
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of global marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
2
The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun
;
Lwin, May O.
;
Yee, Andrew Z. H.
;
Kee, Kalya M.
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 365-386
Persistent link: https://www.econbiz.de/10012200490
Saved in:
3
Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.
;
Stanaland, Andrea J. S.
;
Williams, Jerome D.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
Saved in:
4
Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.
;
Lwin, May O.
;
Ling, Pee Beng
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10003857683
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->