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~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
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Nataraajan, Rajan
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Daly, Timothy M.
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Guido, Gianluigi
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Keel, Astrid
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Pichierri, Marco
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Pino, Giovanni
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Journal of advertising research
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ECONIS (ZBW)
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Effects of face images and face pareidolia on consumers' responses to print advertising : an empirical investigation
Guido, Gianluigi
;
Pichierri, Marco
;
Pino, Giovanni
; …
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10012109430
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2
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
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3
Celebrity endorsements and beyond : new avenues for celebrity branding
Keel, Astrid
;
Nataraajan, Rajan
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 690-703
Persistent link: https://www.econbiz.de/10009615234
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