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Advertising effects
Consumer behaviour
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India
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Indien
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Konsumentenverhalten
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E-commerce
3
Electronic Commerce
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Advertising
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Beziehungsmarketing
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Emotion
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Werbewirkung
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Werbung
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3Ps
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3Ps model
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Ad-evoked Nostalgia (NOST)
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Attitude
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Bibliographic coupling
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Business start-up
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COVID-19
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Cognition
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Coronavirus
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Customer development
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Customer satisfaction
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Dienstleistungsqualität
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Emerging economies
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F&B marketing
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Food and beverages (F&B)
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History
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Indian teenagers
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Kumar, Jitender
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Sharma, Yukti
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Singh, Ramendra
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Journal of marketing theory and practice : JMTP
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ECONIS (ZBW)
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
2
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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