//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Tjiptono, Fandy"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Indonesia
21
Consumer behaviour
20
Indonesien
20
Konsumentenverhalten
20
Ethics
10
Ethik
10
Consumer ethics
7
Jugendliche
7
Religion
7
Youth
7
Emotion
5
Product counterfeiting
5
Produktpiraterie
5
Business ethics
4
Copyright infringement
4
Religiousness
4
Unternehmensethik
4
Urheberrechtsverletzung
4
Brand image
3
Brand management
3
Consumer attitudes
3
Coronavirus
3
Digital piracy
3
Emerging economies
3
Gender
3
Geschlecht
3
Markenführung
3
Markenimage
3
Schwellenländer
3
Verbrauchereinstellung
3
Advertising
2
Bergbau
2
Brand
2
COVID-19
2
Compassion
2
Designation of origin
2
Developing countries
2
Economic ethics
2
Enactment theory
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Septianto, Felix
2
Tjiptono, Fandy
2
Pontes, Nicolas
1
Published in...
All
Journal of retailing and consumer services
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->