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Journal of promotion management : innovations in planning and applied research
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Did you say (obscenity) forget about it? : examining the joint effect of nostalgia appeals and product types on receivers' purchase intention based on heuristic-systematic model (
H...
Koh, Hyeseung
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 45-76
Persistent link: https://www.econbiz.de/10013483014
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