//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Leading brand"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Leading brand
3
Advertising
2
Brand information processing
2
Brand management
2
Brands
2
Comparative advertising
2
Consumer behaviour
2
France
2
Apparel industry
1
Brand
1
Brand "X"
1
Brand image
1
Brand “X“
1
Frankreich
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Performance
1
Supply chain
1
Supply chain parameters
1
TOPSIS
1
Vergleichende Werbung
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dianoux, Christian
1
Herrmann, Jean-Luc
1
Zeitoun, Helen
1
Published in...
All
The journal of consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparative advertising : citing or not the
leading
brand
and its price
Dianoux, Christian
;
Herrmann, Jean-Luc
;
Zeitoun, Helen
- In:
The journal of consumer marketing
30
(
2013
)
4
,
pp. 345-354
Persistent link: https://www.econbiz.de/10009788904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->