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~subject:"Advertising effects"
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Search: subject:"Werbepsychologie"
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Advertising effects
Wirtschaftspsychologie
1,902
Economic psychology
1,655
Werbepsychologie
1,175
Psychology of advertising
1,054
Theorie
696
Theory
695
Konsumentenverhalten
586
Consumer behaviour
583
Behavioral economics
433
Verhaltensökonomik
433
Werbewirkung
414
Psychologie
351
Werbung
298
Psychology
276
Advertising
258
Deutschland
204
Germany
200
USA
163
Persönlichkeitspsychologie
162
Personality psychology
160
United States
156
Emotion
140
Arbeitspsychologie
138
Experiment
137
Organizational psychology
133
Markenführung
125
Brand management
124
Marketing
112
Markenimage
104
Cognition
100
Kognition
100
Sozialpsychologie
98
Brand image
95
Wahrnehmung
92
Anlageverhalten
86
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83
Social psychology
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30
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30
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24
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24
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24
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8
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English
318
German
74
French
1
Polish
1
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1
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Zinman, Jonathan
8
Gierl, Heribert
7
Karlan, Dean
7
Alan, Sule
6
Esch, Franz-Rudolf
6
Pelsmacker, Patrick de
6
Praxmarer-Carus, Sandra
5
Cemalcılar, Mehmet
4
Galasso, Vincenzo
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Nannicini, Tommaso
4
Septianto, Felix
4
Yoon, Sukki
4
Chang, Chingching
3
Cornwell, T. Bettina
3
Fennis, Bob Michaël
3
Kim, Dong Hoo
3
Kim, Kacy K.
3
Nelson, Michelle R.
3
Noel, Hayden
3
Rempel, Jan Eric
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Wu, Linwan
3
Yoon, Hye Jin
3
Alexandris, Kostas
2
Allexi, Katia
2
Ambler, Tim
2
Bakir, Aysen
2
Bart, Yakov
2
Berger, Jonah
2
Bertrand, Marianne
2
Bhatnagar, Namita
2
Brune, Philipp
2
Buijzen, Moniek
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Chattopadhyay, Amitava
2
Choi, Jieun
2
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Springer Fachmedien Wiesbaden
4
National Bureau of Economic Research
2
Chambre de commerce et d'industrie de Paris
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
NetLibrary, Inc
1
Shaker Verlag
1
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Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
Journal of advertising research
17
International journal of advertising : the review of marketing communications
16
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : innovations in planning and applied research
2
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ECONIS (ZBW)
395
Showing
21
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30
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395
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21
The power of scarcity : leveraging urgency and demand to influence customer decisions
Weinstein, Mindy
-
2023
Persistent link: https://www.econbiz.de/10013279690
Saved in:
22
Emotional experience and advertising effectiveness : on the use of EEG in marketing
Eijlers, Esther
-
2020
Persistent link: https://www.econbiz.de/10012203501
Saved in:
23
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
24
Visuals misleading consumers? : testing the visual superiority effect in advertising
Kim, Kyongseok
;
Kim, Hyang Sook
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 78-92
Persistent link: https://www.econbiz.de/10013165314
Saved in:
25
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
26
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
27
Universal emotional arc structure in advertisements and their favorability
Ghosh, Aruni
;
Deb, Madhurima
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1232-1267
Persistent link: https://www.econbiz.de/10013350959
Saved in:
28
Which CSR message most appeals to you? : the role of message framing, psychological ownership, perceived responsibility and customer altruistic values
Kang, Yeonjung
;
Baker, Melissa A.
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383273
Saved in:
29
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
30
Stay positive or go negative? : memory imperfections and messaging strategy
Li, Xiaolin
;
Rao, Raghunath Singh
;
Narasimhan, Om
;
Gao, Xing
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1127-1149
Persistent link: https://www.econbiz.de/10013471073
Saved in:
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