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~subject:"Advertising effects"
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Advertising effects
Brand management
37
Markenführung
36
Strategic alliance
26
Strategische Allianz
26
Consumer behaviour
17
Konsumentenverhalten
17
Brand image
16
Markenimage
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Brand alliance
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brand alliance
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Brand
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Markenartikel
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Co-branding
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International marketing
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Internationales Marketing
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co-branding
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Marketing cooperation
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Marketingkooperation
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Brand extension
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Cause-related marketing
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Cross-border strategic brand alliance
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Ingredient branding
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Markentransfer
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Associations
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Attitudes
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Attribution
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Brand failure
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Brand familiarity
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Brand fit
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Categorization
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Cause category
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Cause importance
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Cause-Related Marketing
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Children
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Cobranding
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Fashion
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Henderson, Conor M.
1
Mazodier, Marc
1
Muravskaia, Snezhana
1
Muravskii, Daniil
1
Smirnova, Maria
1
Sundar, Aparna
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International journal of advertising : the review of marketing communications
1
Journal of marketing
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ECONIS (ZBW)
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Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
2
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
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