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~subject:"Advertising effects"
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Search: subject:"femvertising"
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Advertising effects
Advertising
13
Femvertising
13
Werbung
13
Frauen
11
Women
11
Consumer behaviour
8
Gender
8
Geschlecht
8
Konsumentenverhalten
8
femvertising
7
Werbewirkung
6
Weibliche Arbeitskräfte
5
Women workers
5
advertising
5
Frauenbewegung
4
Weibliche Führungskräfte
4
Women managers
4
Women's movement
4
Frauenpolitik
3
Women's politics
3
feminism
3
Brand
2
Brand management
2
Gender Economics
2
Gender economics
2
Gender equality
2
Gleichberechtigung
2
Internet marketing
2
Luxury goods
2
Luxusgüter
2
Markenartikel
2
Markenführung
2
Online-Marketing
2
female empowerment
2
gender
2
women empowerment
2
Advertisement
1
Advertising appeal
1
Asia
1
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English
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Campbell, Rachel
1
Dahlén, Micael
1
Freeman, Olivia
1
Gannon, Valerie
1
Kim, Do Yuon
1
Koo, Jayoung
1
Kordrostami, Melika
1
Laczniak, Russell N.
1
Macias, Klaudia
1
Negm, Eiman
1
Park, Minjung
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Rosengren, Sara
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Åkestam, Nina
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International journal of advertising : the review of marketing communications
1
Journal of Islamic marketing
1
Journal of global fashion marketing : JGfM
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
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ECONIS (ZBW)
6
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1
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
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2
Investigating consumers' reactions towards female-empowerment advertising (
femvertising
) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
3
Femvertising
and its perception by Polish female consumers
Macias, Klaudia
- In:
Journal of marketing and consumer behaviour in emerging …
(
2021
)
1/12
,
pp. 55-69
-related marketing campaigns. This is how a relatively new form of marketing communication, called
femvertising
, was born. This paper …
Persistent link: https://www.econbiz.de/10012666760
Saved in:
4
Femvertising
of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
5
From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel
;
Freeman, Olivia
;
Gannon, Valerie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
Saved in:
6
Advertising "like a girl" : toward a better understanding of "
femvertising
" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
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