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~subject:"Advertising effects"
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Advertising effects
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likes
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Benedikt Korda
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Department of Statistics and Probability
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Bae, Giwoong
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Kim, Hye-jin
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Zhang, Jennifer Shiyue
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Electronic commerce research
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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2
The impact of online video highlights on TV audience ratings
Bae, Giwoong
;
Kim, Hye-jin
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 405-425
Persistent link: https://www.econbiz.de/10013263049
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