//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Selbstorganisierende Karte"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
Neural networks
4,241
Neuronale Netze
4,241
Theorie
1,974
Theory
1,974
Prognoseverfahren
1,870
Forecasting model
1,869
Künstliche Intelligenz
707
Artificial intelligence
703
Zeitreihenanalyse
371
Time series analysis
369
Learning process
246
Lernprozess
246
neural networks
240
Estimation
219
Schätzung
219
Regression analysis
195
Regressionsanalyse
192
Estimation theory
184
Schätztheorie
184
Fuzzy sets
182
Fuzzy-Set-Theorie
182
Data Mining
174
Data mining
172
Stock market
166
Aktienmarkt
165
Börsenkurs
164
Share price
164
Volatility
164
Volatilität
163
machine learning
163
Machine learning
160
Prognose
151
United States
150
USA
149
Wechselkurs
147
Exchange rate
145
Portfolio selection
143
Portfolio-Management
143
Forecast
139
Capital income
134
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
5
German
1
Author
All
Bunn, Derek W.
1
Dwivedi, Yogesh Kumar
1
Hoffmann, Michaela
1
Hruschka, Harald
1
Jooybari, Mohsen Ghanbarpour
1
Moutinho, Luiz
1
Ooi, Keng-Boon
1
Pantelidaki, Stefania
1
Pool, Javad Khazaei
1
Reza Jalilvand, Mohammad Reza
1
Sharifi, Mehdi
1
Silva, Maria Manuela Santos
1
Tabaeeian, Reihaneh Alsadat
1
Tan, Garry Wei-Han
1
Wang, Guoqiang
1
Wang, Wan-Chen
1
Yuan, Yunpeng
1
more ...
less ...
Published in...
All
Technological forecasting & social change : an international journal
2
Berichte aus der Betriebswirtschaft
1
International journal of business and economics
1
Journal of forecasting
1
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
2
Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis
Sharifi, Mehdi
;
Pool, Javad Khazaei
;
Reza Jalilvand, …
- In:
Technological forecasting & social change : an …
143
(
2019
),
pp. 154-161
Persistent link: https://www.econbiz.de/10012133751
Saved in:
3
Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen
;
Silva, Maria Manuela Santos
;
Moutinho, Luiz
- In:
International journal of business and economics
15
(
2016
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
Saved in:
4
Development of a multifunctional sales response model with the diagnostic aid of artificial neural networks
Pantelidaki, Stefania
;
Bunn, Derek W.
- In:
Journal of forecasting
24
(
2005
)
7
,
pp. 505-521
Persistent link: https://www.econbiz.de/10003199683
Saved in:
5
Künstliche Neuronale Netze im empirischen Vergleich zu regressionsanalytischen Verfahren in der Werbewirkungsforschung
Hoffmann, Michaela
-
2004
Persistent link: https://www.econbiz.de/10001950098
Saved in:
6
Relevance of functional flexibility for heterogeneous sales response models : a comparison of parametric and seminonparametric models
Hruschka, Harald
-
2004
Persistent link: https://www.econbiz.de/10002179243
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->