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~subject:"Advertising effects"
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Advertising effects
Confectionery
103
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103
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24
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22
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18
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Bemmaor, Albert C.
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Dens, Nathalie
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Pelsmacker, Patrick de
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Stipp, Horst
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Teixeira, Thales S.
1
Wagner, Udo
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Econometric models in marketing
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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ECONIS (ZBW)
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Optimizing the amount of entertainment in advertising : what's so funny about tracking reactions to humor?
Teixeira, Thales S.
;
Stipp, Horst
- In:
Journal of advertising research
53
(
2013
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10010199588
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2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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3
Estimating market-level multiplicative models of promotion effects with linearly aggregated data . a parametric approach
Bemmaor, Albert C.
;
Wagner, Udo
- In:
Econometric models in marketing
,
(pp. 165-189)
.
2002
Persistent link: https://www.econbiz.de/10001657517
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