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~subject:"Advertising industry"
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Search: subject_exact:"Online community"
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Advertising industry
Social Web
20,180
Social web
20,180
Online-Marketing
5,686
Internet marketing
5,629
Consumer behaviour
4,536
Konsumentenverhalten
4,536
Soziales Netzwerk
2,331
Social network
2,219
Viral marketing
2,164
Virales Marketing
2,163
Beziehungsmarketing
1,977
Relationship marketing
1,977
Electronic Commerce
1,797
Brand management
1,744
Markenführung
1,744
E-commerce
1,737
Social media
1,697
social media
1,631
Online retailing
1,400
Online-Handel
1,400
Digitalisierung
1,399
Digitization
1,375
Internet
1,295
Markenimage
971
Brand image
966
Web 2.0 technologies
931
Web 2.0-Technologien
929
Digital platform
852
Digitale Plattform
849
Customer integration
839
Kundenintegration
839
Öffentlichkeitsarbeit
787
Public relations
772
Wissensmanagement
748
Knowledge management
736
Deutschland
699
Germany
684
Marketingmanagement
658
Marketing management
652
Social relations
647
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English
7
German
3
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Berthon, Pierre R.
1
Böck, Stefan
1
Campbell, Colin
1
Cramer, Peter
1
Dickinson-Delaporte, Sonia
1
Harker, Debra
1
Ho, Yi-Chun
1
Kerr, Gayle
1
Li, Minqiang
1
Li, Zhiyong
1
Mathauer, Veit
1
Mühl-Benninghaus, Wolfgang
1
Nan, Guofang
1
Parent, Michael
1
Pitt, Leyland F.
1
Sinclair, John
1
Song, Sonya Yan
1
Wildman, Steven S.
1
Yao, Lina
1
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Published in...
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Handbook of social media management : value chain and business models in changing media markets
2
Journal of advertising research
2
Event-Marketing : Trends und Entwicklungen
1
Global advertising practice in a borderless world
1
Journal of management information systems : JMIS
1
Qualitative market research : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Twitter-Marketing : wer mitmacht, gewinnt!
1
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ECONIS (ZBW)
10
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1
An economic analysis of platform protection in the presence of content substitutability
Nan, Guofang
;
Yao, Lina
;
Ho, Yi-Chun
;
Li, Zhiyong
;
Li, …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 1002-1036
Persistent link: https://www.econbiz.de/10012198632
Saved in:
2
Globalisation of advertising : an overview of trends and issues
Sinclair, John
- In:
Global advertising practice in a borderless world
,
(pp. 12-21)
.
2017
Persistent link: https://www.econbiz.de/10011668009
Saved in:
3
Agency-generated research of consumer-generated content : the risks, best practices, and ethics
Dickinson-Delaporte, Sonia
;
Kerr, Gayle
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 469-478
Persistent link: https://www.econbiz.de/10010481162
Saved in:
4
New marketing communication in social media business
Mühl-Benninghaus, Wolfgang
- In:
Handbook of social media management : value chain and …
,
(pp. 143-160)
.
2013
Persistent link: https://www.econbiz.de/10009762891
Saved in:
5
Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
Song, Sonya Yan
;
Wildman, Steven S.
- In:
Handbook of social media management : value chain and …
,
(pp. 619-632)
.
2013
Persistent link: https://www.econbiz.de/10009763877
Saved in:
6
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
7
Eventagentur 2.0 - the next generation : wie Social Media die Kommunikationsanforderungen an Kunden und Agenturen verändert
Cramer, Peter
- In:
Event-Marketing : Trends und Entwicklungen
,
(pp. 117-125)
.
2011
Persistent link: https://www.econbiz.de/10009236044
Saved in:
8
Social Media-Instrumente als neue Produkte einer Public-Relations-Agentur
Mathauer, Veit
- In:
Twitter-Marketing : wer mitmacht, gewinnt!
,
(pp. 101-119)
.
2010
Persistent link: https://www.econbiz.de/10008668719
Saved in:
9
XIPAX - the ad community
Böck, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 38-40
Persistent link: https://www.econbiz.de/10003756047
Saved in:
10
Regulating online advertising : the benefit of qualitative insights
Harker, Debra
- In:
Qualitative market research : an international journal
11
(
2008
)
3
,
pp. 295-315
Persistent link: https://www.econbiz.de/10003746548
Saved in:
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