//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising planning"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Werbeplanung"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
Deutschland
Konsumentenverhalten
Werbeplanung
Advertising media
9
Werbeträger
9
USA
4
United States
4
Advertising
3
Marketing management
3
Marketingmanagement
3
Werbung
3
Brand management
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
1946-1952
1
Advertising effects
1
Australia
1
Australien
1
Beverage industry
1
Big event
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Conservatism
1
Contemporary history
1
Economic education
1
Economic liberalism
1
Entropie
1
Entropy
1
Film
1
Germany
1
Getränkeindustrie
1
Großveranstaltung
1
Kinder
1
Konservatismus
1
Lieferantenmanagement
1
Markenimage
1
Markenpolitik
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Fallstudie
Article in journal
51
Aufsatz in Zeitschrift
51
Aufsatz im Buch
40
Book section
40
Hochschulschrift
20
Graue Literatur
18
Non-commercial literature
18
Thesis
11
Ratgeber
7
Market information
6
Marktinformation
6
Statistik
6
Arbeitspapier
5
Collection of articles of several authors
5
Guidebook
5
Sammelwerk
5
Statistics
5
Working Paper
5
Case study
3
Konferenzschrift
3
Lehrbuch
3
Textbook
3
Annual report
2
Aufsatzsammlung
2
Conference proceedings
2
Handbook
2
Handbuch
2
Jahresbericht
2
Mehrbändiges Werk
2
Multi-volume publication
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Datensammlung
1
Dissertation u.a. Prüfungsschriften
1
Flugblatt
1
Glossar enthalten
1
Glossary included
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
2
German
1
Author
All
Aggarwal, Sugandha
1
Blakeman, Robyn
1
Gupta, Anshu
1
Jha, P. C.
1
Könecke, Thomas
1
Manik, Prerna
1
Regier, Stefanie
1
Schunk, Holger
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Case study and review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marken und Medien : Führung von Medienmarken und Markenführung mit neuen und klassischen Medien
Regier, Stefanie
(
ed.
);
Schunk, Holger
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014010022
Saved in:
2
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
3
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->