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~subject:"Advertising planning"
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Advertising planning
Marketing
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Marketingmanagement
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Betriebliche Kennzahl
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Farris, Paul W.
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West, Douglas C.
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Journal of advertising research
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The Sage handbook of advertising
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ECONIS (ZBW)
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How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
2
A fresh view of the advertising budget process
Farris, Paul W.
;
West, Douglas C.
- In:
The Sage handbook of advertising
,
(pp. 316-332)
.
2007
Persistent link: https://www.econbiz.de/10003570520
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